Articles
Will 2013 Bring a New, Sustainable World?| Huffington Post | Jan, 2013
The new year brings with it a host of ecological, governmental and social issues but a new world is, and has to be, possible.
Redefining Economic Success| SustainAbility | Nov, 2012
Pavan Sukhdev elaborates on ideas in his new book, ‘Corporation 2020′; on how corporations can align their own goals with those of their broader stakeholders and start moving us towards a green economy, while maintaining competitiveness and making a profit.
Changing Climate Forcing a Corporate Rethink| AlertNet | Sept, 2012
Changing climate patterns and heightened awareness of their potential impact are working together to force companies large and small to take note of their impact on the environment and in some instances take corrective measures, experts say.
The World of Corporation 2020| Island Press | Sept, 2012
In this extract taken from the introduction of his new book Corporation 2020, published this month, green economy expert Pavan Sukhdev argues that, for corporations and society to survive and thrive, we need to rethink the way business works
Pay Per Use: Making Sustainable Profits| Forbes India | June, 2012
Pavan Sukhdev on why it makes good business sense for ending the economic invisibility of nature and recognising the value of biodiversity and ecosystem services.
Importance of Green Accounting | The Hindu | June, 2012
Double-digit GDP fixation is threatening India’s biodiversity and, ironically, its long-term growth and security.
Can we have progress without growth? | AFP | June, 2012
Pavan Sukhdev on why we need to redefine our concept of progress and move away from the neo-classical model of economic development, towards a sustainable future.
Sustainability: The corporate climate overhaul | Nature | June, 2012
The rules of business must be changed if the planet is to be saved, says Pavan Sukhdev.
Can Rio+20 deliver systemic change in the private sector? | The Guardian | April, 2012
Corporate models that discover, measure and account for externalities and a business environment free of perverse subsidies will lead us to a green economy, says Pavan Sukhdev
Pavan Sukhdev’s comments on the debate on Wilderness on the Economist website | The Economist | October, 2011
This is in essence a debate about valuation, in particular, about how people should value nature. Whether we call it “wildness” as Thoreau did, “untouched wilderness” as this motion does, is perhaps less important than addressing what the institution of valuation means and does.
Green economics will reduce poverty – Pavan Sukhdev makes the case | CDKN | September, 2011
Pavan Sukhdev talks about how green economy and poverty reduction are related
The capitalist environmentalist and the price of nature | Irish Times | August, 2011
Pavan Sukhdev says, the bill for ignoring nature’s services may not be affordable if we don’t start paying now
Three-dimensional capitalism | The Guardian | July, 2011
Economics isn’t just about markets
Focusing on GDP growth fails to account for the value of nature | The Guardian | July, 2011
Our economic compass is faulty, and it ought to be upgraded to reflect the role of natural capital
Amazon : A tale of two economies | The Guardian | June, 2011
Supporting communities who live in the Amazon rainforest to use the forest sustainably will help to protect it for future generations
Greening is the next industrial revolution |Tehelka | June, 2011
Pavan Sukhdev answers questions on green economy and its opportunities for India
Measure for measure | Corporate Knights | June, 2011
Pavan Sukhdev advocates for the implementation of a Green GDP
Sum of the trees is less than the forest | Hindustan Times | June, 2011
Green accounting – India’s opportunity for environmental leadership
The tree of life bears costly fruit |Tehelka | June, 2011
Pavan Sukhdev says that India should take lead in implementing the green GDP concept
The banker trying to put a value on nature| The Guardian |May, 2011
The banker trying to put a value on nature: Pavan Sukhdev is pushing to create an accounting system that will force companies to assess the damage they’re doing
Putting a Price on Nature: The Economics of Ecosystems and Biodiversity | The Solutions Journal | January, 2011
Pavan Sukhdev talks about TEEB and the importance of putting a price on nature.
Nature in Numbers | Economic Times | November, 2010
Banker Pavan Sukhdev was outraged that economics was only about financial capital.He took a sabbatical, and is now a crusader for measurment paradigms that also capture human and natural capital,Writes Naren Karunakaran.
India and Brazil head move to ‘green’ economic future| BBC News |October, 2010
Governments are increasingly taking the economic value of nature into account in policy-making, with growing interest in results from a UN-backed analysis.
Putting a value on nature could set scene for true green economy| The Guardian |February, 2010
Much environmental damage has been caused by the way we do business. Is there a way of changing our economic models from being part of the problem into part of the solution?
Copenhagen climate summit: the threat to coral reefs must be faced now | The Telegraph| December, 2009
The likely demise of tropical coral reefs, and the human consequences, make the need for action urgent, says Pavan Sukhdev.
Costing the Earth | Nature | November, 2009
The value of biodiversity must be accounted for, says Pavan Sukhdev. It is time for governments to invest to secure the flow of nature’s ‘public goods’.

Hello,
I just saw your talk on TED and the insight you have provided on analyzing costs, I found extraordinary. I am a filmmaker from India, well I am also a dentist and an aspiring biomedical engineer. But my interest in your work comes from filmmaking. May I please have an email address where I can further our conversation?
Hi Sir,
You have done an exceptional work in the field of bringing the GREEN into account in numbers to show it the basket of growth n developemnt (GDP),
I have few questions regarding this, myself being an exective from sales in Paper industry aged 30 understand the environmental situtaion. Want to know will the recycling of natural resources will give positive impact in your GREEN accounting or will it again add up to the cost of converting things into reuseable substance.
In case for an example of Paper, itself will show negative mark on its balance sheet cause its purely uses nature as its business and thrives on it, we cant shut down the paper mill if it says its showing negative in the balance sheet. also the second case is what is the paper is recycled where its a positive sign to do so,but even that too takes much pollution for cleaning the reused paper by bleaching boiling and then sheeting again to make it usable. ?
Hope one day when i am powerful enough to control a corporate sector will adopt your standard and try to motivate people in all front to value nature.
Best regards
Habib